You’re done. You have web host, your site is created, but what now? Every website’s aim is (or should be) to get traffic. Why else would it be there? So dear web master, the life of your website is in your hands.
If you want your site to be found by people, you have to get it indexed.
For that reason, let me talk about how indexing works. They say that indexing will happen in the end, you should sit around, create quality content, and everything will come (just like in the case of rankings).
In order to get indexed some other site has to link to your website, this is how the spider of the search engine can follow the link, and thus index your site.
More experienced web masters know, that every search engine is different, whether we look at ranking factors or indexing methods. Since Google is the most prolific player, I’m going to put emphasis on Google’s indexing methods.
There are some important points that need to be discussed, other than the indexing method: a lot depends from a website’s structure and whole way it is set up.
You have to keep in mind, that it is better for your visitors if your site’s structure (layout) is clean, and it is better for the search engines too.
An important factor can be a site map page, where you list all your pages and posts with direct links to each of those. That way a bot will have a better way of crawling your website.
Now, let me mention the Robots.txt file. This is responsible for letting search engines crawl a certain page, or not letting to crawl. One should correctly use this, as it can prevent content to be indexed.
Pagerank & links
Google created Pagerank to be some kind of a quality or popularity index of a site, from 0 all the way to 10. This is directly affected by the links that point to a site.
The number, and more importantly the quality of the links will determine a site’s pagerank. Obviously, the greater a site’s pagerank is, the more important that site is, so it will have an advantage in indexing rates over lower pageranked websites.
The links pointing to your site should be evenly distributed between the different pages or posts. Because of this, many people engage in link building and exchanging schemes, which I encourage you not to do, because if Google gets to know this, you can say goodbye to your rankings, your site will be downsized for good.
I warned you! If you’re not frightened and you want to use these tactics, try to pay attention not to have links from sites with a bad reputation, as this can have a bad effect on your site too.
How can you check if your site is indexed? Well, it cannot get any simpler: you google it. In Google search you enter “site: http://mysite.something” and you watch the appearing results. Now you will see which pages are indexed from your site by Google.
There are some more actions that can be used to increase the favorable indexing of one’s pages:
- Use a template with good navigation. Again, this provides a good linking structure on your site, which is beneficial to crawling rates.
- You should pay attention to the amount of the links that are found on one page. What I mean by that is, you certainly don’t want to have very few links, but having too much will cause harm to your indexing attempts. E-commerce sites can aim a little higher, pros say that 50 or 60 links is accepted. It is widely viewed that this can change from site to site, according to pagerank – higher pagerank, more links. So as your site gets stronger, thus gaining pagerank, you can add more links.
- Web pages should have canonical tag.
- Deep linking. Links should not point only to your main page, but to your inside pages too.
- Optimize each page with new titles and keywords. Try to focus one page on one keyword – I mean have a main keyword, but have others too. Don’t overdo optimization though, Google’s updates will not allow over optimized sites to perform well.